Somehow, when I heard that the American company Kraft was launching a bastardized version of Vegemite named "iSnack 2.0", I wasn't really surprised. I merely thought 'only an Yank...' (there was more, but for the sake of being politically correct...).

Seriously, which idiot thought that altering a hugely successful product from the 1920's and choosing a name like "iSnack 2.0" was a good idea? How does a name that incorporates references to the 'i' series of technology and internet linguo, seem like a good idea to have as the name of a food product? It doesn't even relate to the original product!

And now, after the universal negative reaction to this name, they're calling it 'Vegemite Cheesybite'...it's better, but not by much...